Paper Promotion: Neenah Paper x Harry Styles
For this project, Neenah Paper wanted to do a promotion of their line of paper to designers. They collaborated with Harry Styles to cross-promote their paper and Harry’s new album Harry’s House.
The original idea was to create mini posters for the singles from the album Harry's House that designers could keep and hang on their walls. This way the free promotion is something the designer would want to keep. Due to feedback, this later evolved into lyric cards with a pocket/sleeve for storing them.
